Over 30 years ago Alvin Toffler in his book”The Third Wave” coined the term”Telecommuting”. He suggested that even at that time, in the late 1970’s, the costs of having employees commuting to and working in centralised offices in towns and cities was more than the costs of getting them to do the same work from home offices and maintaining contact by using technology, phone, fax and post. Hence the name “Telecommuting”! This was before the internet, emails, PC’s, laptops and mobiles, so Toffler was well ahead of his time. His book is still the best “Futuring” analysis available and provides more

One of the biggest challenges small businesses face is deciding on the most effective way to advertise. You can have the most wonderful product in the world, but if people don’t know about it, it’s not going to be worth much. This edition we look into the specific ways you can advertising your business, and give you some tips on how to make advertising an investment, rather than another business expense. What is advertising? Advertising can be anything from a sign at the front of your business or your company brochure or website to a printed paid advertisement on television, more

There are not many people who dispute man-made global warming, it is almost universally accepted that human activity is affecting the climate of our planet. But, what is actually causing the planet to warm? Carbon dioxide and other greenhouse gases are widely accepted as being the cause. There are some sceptics, who either believe that it is a natural phenomenon or that there are other factors playing a role, such as sulphur dioxide. These people are usually grouped under the umbrella term of ‘sceptics’ or ‘nutters’. It wasn’t that long ago that the other camp were the ‘nutters’. I do believe in anthropological more

Lately everyone seems to be talking about “the cloud”, but what does that actually mean? To put it simply, the cloud is a metaphor for the internet, and the name was inspired by the cloud symbol that’s often used to represent the Internet in flowcharts and diagrams. So, cloud computing is basically software services and storage hosted on the internet. To break this concept down into a little more detail, Cloud Computing consists of three main components – Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Infrastructure as a Service is the more

“Feedback is the breakfast of champions! Olympic champions don’t just happen…. They measure their results in competition and training, constantly striving to do better. Results measurement provides feedback. Feedback produces champions! Following on from my last article in “BUSINESSbne” about “Creating a Sales Supportive Culture” in your business, I now address the issue of sales management. While most businesses measure their sales and profit, I am always surprised at how many don’t measure the other areas of their business and sales staff performance that ultimately contribute to the sales results and bottom line. Often this means that they are surprised more

Many people commonly confuse marketing with advertising and vice versa. While both are very important ingredients in business success, the two concepts are very different. By knowing what these differences are, it could give you the competitive edge and help make your business soar. One of the guru’s of marketing, Philip Kotler, defines advertising and marketing as follows: Advertising: “the science of arresting the human intelligence long enough to get money from it”. Marketing: “the art and science of choosing target markets and getting, keeping and growing customers through creating, communicating and delivering superior customer value.” Kotler, “Marketing Insights from more

What does the word say to you when you hear it? A negative connotation? A positive one? Unfortunately when you have lived a bit of life often the word pulls up a negative vibe. We have all had our trust breached along the way and know and have experienced the hurt it causes. On the other hand when we find that trust has been both maintained and upheld, it is one of the most beautiful feelings. Trust is not a request. Trust is not bought or sold. Trust is not spoken. Trust is a feeling. ‘Self-trust is the first secret more

After spending 29 years in the Banking Industry, I thought I had a very clear picture of what people wanted from a bank. Not so!!! Almost four ( 4 ) years down the track of a career change, during which time I reinvented myself by establishing what is now a successful Mortgage Broking business, the old saying that one never stops learning is very true. What are the lessons I have learned? Firstly, I learnt that the Finance Industry has changed dramatically and the good news is, for the better ….. .. IF you are a customer who also has more